Sheraton Chair Competition

Starwood, more specifically the Sheraton, is working with my school to hold a chair competition to redesign or "reinvent" their banquet/meeting chairs. They are hoping for the same success and buzz as the hotel mattress concept. They held a meeting for us at the Sheraton to introduce us to the space and the existing chairs and to speak of the problems from the user side and business side. It was a bit strange to have cameras there but here is the resulting marketing video Sheraton made for the chair competition meeting with us.